Groomline Privacy Policy
Last updated October 24, 2026This policy explains how My Petastic Groomer LLC (“Groomline”) handles information in the Groomline app, on groomline booking pages, and in messages sent through Groomline. Grooming businesses that use Groomline (“shops”) control their own clients’ information; each shop’s booking page also links to that shop’s own policy.
What we collect
- Shop accounts: name, email, business details, and billing information (card details are held by Stripe, not Groomline).
- Clients of shops: names, phone numbers, emails, addresses, pet details and photos, appointments, messages, signed forms and payment records, entered by the shop or by the client when booking.
- Technical: basic logs and device information needed to run and secure the service.
How it’s used
To provide the service: scheduling, sending reminders and messages, processing payments through the shop’s payment provider, showing report cards and trackers, and supporting shops. We don’t sell personal information and don’t use clients’ information for our own advertising.
Text messages (SMS)
Shops send appointment-related texts (booking updates, reminders, ready-for-pickup notices, payment links and replies) only to clients who have agreed to receive them. Message frequency varies; message and data rates may apply. Reply STOP to opt out or HELP for help. Mobile numbers and text-message consent are not shared with or sold to third parties or affiliates for marketing or promotional purposes. They are shared only with the messaging provider that delivers the texts.
Who we share with
Only service providers that help run Groomline (hosting and database, email and text delivery, maps, and payment processors such as Stripe and Square), under agreements to protect the information, or when required by law.
Security and retention
Data is encrypted in transit, access is limited to each shop’s own team, and payment cards are stored by the payment processors. Shops can delete clients or export data anytime. Data from closed accounts may be deleted after 90 days.
Your choices
Clients can ask the shop to update or delete their information, and can opt out of texts by replying STOP or of marketing emails with the unsubscribe link. To reach Groomline about privacy, email contact@mypetasticgroomer.com.